What Do Buyers Want?
The report explores the broadcast buying cycle from discovery to decision making, including opinions from buyers, distributors and consultants, to give a holistic view of the industry.
What's Included?
- Insights from leading industry figures, including:
Ruth Berry, Managing Director at ITV Studios Global Entertainment
Paul Heaney, CEO at TCB Media Rights
Yives Reed, Director at Media Minds
Steven Bayley, Content Program Coordinator at Global Eagle
Sarah Baynes, CEO at The Creative Garden
Adam Smith, Managing Director at Rawnet
- Results from our buyers survey, with questions around market attendance, their views on tech and what their biggest challenges are
- Predictions for the next year
Steven Bayley, Content Program Coordinator at Global EagleThere’s usually a lull after markets with distributors. Things are rarely followed up and deals get dragged out until the next market - it would be good to keep a constant flow of information.
