How to know what to pitch, who to call and when
Your most serious buyers are often the quietest. They watch, come back and download, but never email. ONE’s buyer intelligence reads that activity, scores every buyer by intent and tells your team exactly what to do next: before a market, on the stand and in the weeks after.
In this guide
- Capture every signal
- Read it in plain English
- Score intent, and show why
- Act on the next move
Before and after
The usual way, and the ONE way
Whoever replied last
The loudest inbox sets the week.
A ranked list of next moves
Who to call, at which company, and the move to make, tagged priority or watch.
Same slate for everyone
Last year’s list and a hunch.
Know what to pitch
A plain-English read per company and territory shows what each buyer has been looking at.
Never logged, never called
The CRM only knows what the team typed in.
Caught automatically
Plays, watch-through, return visits and downloads show who is seriously evaluating.
A mass follow-up
The same email to hundreds of buyers.
Hot, warm, cool
Intent scores with the behaviour behind them, and an alert when a buyer leans in.
How it works
Four moves
Capture every signal
ONE records what buyers actually do: screener plays, starts and completions, how far they watch, time on catalogue and programme pages, return visits, asset downloads, territory and meeting interactions. Nobody has to log a thing.
Read it in plain English
A written summary for every programme, company and territory, updated as activity happens. It tells you where demand is concentrated: named buyers going deep on a lead episode, a scout evaluating several territories, or an emerging lead worth nurturing.
Score intent, and show why
Buyers and companies are ranked hot, warm or cool on behaviour, not on a contact list. A long view with repeated plays of episode one is hot; a scout looking across territories is warm; a single short clip is cool. Every score shows the behaviour behind it.
Act on the next move
A ranked list names the person, the company and the recommended move, tagged priority or watch. Sales managers get proactive alerts, and every signal syncs into Salesforce or Dynamics 365.
All year round
Handy every week, essential around a market
Spend time where it counts
The ranked list decides where the team spends its time, and in what order.
Know what to pitch
See which titles each company and territory has been exploring, and book the buyers already scoring hot.
Spot who is leaning in
Proactive alerts flag buyers going deep, with a recommended next action, while there is still time to meet.
See who was really interested
Who went back to the titles you showed them, how far they watched, and who to call first.
Questions we get asked
Before you ask
Does this replace our CRM?
No. A CRM only captures what your team logs, so quiet but serious buyers can go unrecorded. ONE fills that gap and feeds buyer signals into Salesforce or Dynamics 365.
Is it just view counts?
No. It reads depth: how far a buyer watched, whether they came back, what they downloaded and where they are based, then turns that into a score and a recommended move.
Do we have to write the summaries?
No. The plain-English read for each programme, company and territory is written automatically as activity happens.