Free guide

The Next Move

What buyer behaviour reveals about winning the deal in TV distribution
What can millions of real buyer interactions tell us about interest, intent and the likelihood of a deal?
This eBook analyses 15M+ behavioural events from 74,000 buyers across a diverse mix of global and specialist TV catalogues. It reveals how buyers search, browse, screen and return to content and what those patterns can tell distribution teams about the next move to make.

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What you'll get from this
free eBook

The buyers your sales team can't see
Discover why a small percentage of buyers drives the majority of serious content evaluation, and how to spot them before they appear as obvious opportunities in your CRM.
What buyers do before they ever reply to you
See how buyers explore, compare and evaluate content long before they show visible interest and what that means for the way your catalogue, lists and programme pages need to work.
When to follow up, and when to leave it alone
A field guide to reading real behavioural signals, screener completion, return visits, asset
downloads, so your next move is based on what a buyer is actually doing, not just what they last said.
Why your busiest month might not be a market month
See how buyer evaluation clusters into two seasonal peaks, and why March, the peak of the pre-market ramp, generates nearly the same volume of engagement as October, the peak of MIPCOM.

Your buyers are already telling you what they're going to do next. The question is whether you can see it.

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Frequently asked questions

Who is this eBook for?

Senior commercial and distribution leaders at TV distributors and international programme licensors, particularly anyone preparing for MIPCOM or reviewing how their team follows up with buyers.

Where does this data come from?

It's drawn from over 1.5 million behavioural events across 18 live ONE environments, covering more than 74,000 registered buyers. Full methodology notes are in the eBook.

Is this only relevant if I already use ONE?

No. The patterns in this report, buyer concentration, self-directed browsing, seasonal evaluation peaks, hold across distribution environments generally. It's written for any distributor trying to read buyer intent more accurately, not just ONE customers.