How to find out what buyers want that you don’t have
Every search on your catalogue is a buyer telling you what they are looking for. Search Reporting collects them, including the ones that came back empty, so your next acquisition brief starts with real demand.
In this guide
- See every search
- Spot the gaps
- Make your titles easier to find
- Share it
Before and after
The usual way, and the ONE way
Flip the switch to see what changes.
The search vanishes
Nobody ever knows it happened.
It is recorded
The term, filters, user, company, location, date and number of results are all logged.
They leave quietly
And try someone else’s catalogue.
You see the gap
Searches with zero results show demand you are not meeting yet.
Assume nobody wants them
When the real problem is tagging.
Fix the metadata
Low result counts point to genres, tags and descriptions that need work.
Gut feel
And the loudest voice in the room.
Bring evidence
Export the data as CSV and show what buyers actually asked for.
How it works
Four moves
See every search
Search Reporting lists recent searches with the term, any filters applied, the user, company, location, date and results count. Anonymous visitors are included too.
Spot the gaps
Zero-result searches are your shopping list: formats, genres and themes buyers want that your catalogue does not answer.
Make your titles easier to find
Searches that return few results point to tags and metadata to improve, so the shows you have get found.
Share it
Filter by date range and export to CSV for your acquisitions and marketing teams.
Questions we get asked
Before you ask
Is Search Reporting on by default?
It appears in Reporting once it is enabled for your platform. Ask us and we will switch it on.
Does it include visitors who are not logged in?
Yes. Searches from anonymous visitors are included, with their IP address in place of a user name.
Who can see it?
Admins and the internal users you give access to Reporting.