The streaming landscape is evolving, and with subscription fatigue on the rise, a new frontier is emerging: Free Ad-supported Streaming TV (FAST) channels. These platforms are not just a passing trend; they are a critical new revenue stream for distributors, creating an insatiable demand for content.
But with a vast back catalogue, how do you efficiently identify and deliver the right content to these channels? The answer lies in a modern distribution platform that turns your library from a warehouse of old content into a powerful, monetisable asset.
Here's how a purpose-built platform like ONE helps you win in the world of FAST.
FAST channel programmers are constantly on the hunt for content that can be quickly packaged and launched. They don't have time for clunky, outdated systems. The speed and efficiency of your delivery process can be your greatest competitive advantage.
Effortless Discovery: A modern platform allows buyers to instantly search, filter, and discover your catalogue. They can find a specific type of content—say, "1990s crime dramas" or "sitcoms with strong female leads"—in seconds.
Streamlined Delivery: The platform handles all the heavy lifting. Instead of manually preparing and sending files, you can simply grant a buyer secure access to a curated collection of content. This frictionless process speeds up the deal cycle and makes your catalogue a pleasure to work with.
Your library is full of valuable content that may have already exhausted its traditional broadcast life. FAST channels offer a perfect opportunity to give this content a second life and a new revenue stream.
Re-Monetisation: By syndicating your library titles to FAST channels, you can generate new ad revenue from content that was previously just sitting on a server. It turns a dormant asset into an active part of your business.
Thematic Packaging: A modern platform helps you quickly create curated playlists and virtual channels based on themes, holidays, or specific genres. This allows you to package your older content in fresh, appealing ways that align with a FAST channel's programming needs.
Dated genre tags like "comedy" or "drama" no longer cut it. A buyer for a FAST channel wants to find content based on nuanced criteria—mood, tone, themes, or specific story elements. This is where the power of AI tagging comes in.
Beyond the Genre: AI-driven tagging moves beyond simple keywords to identify more complex, searchable attributes. Your back catalogue is no longer just "sci-fi"; it's "retro-futuristic sci-fi with comedic elements" or "dystopian narratives focused on technology."
Precision Search: This rich, AI-generated metadata allows buyers to find exactly what they're looking for, even if they don't know the name of a specific show. It makes your entire catalogue infinitely more searchable and valuable, ensuring the right content is always found by the right buyer.
The world of FAST channels is all about speed and precision. A platform like ONE provides the tools to not only manage your catalogue but to also leverage it as a dynamic, revenue-generating machine. By making your content easy to find and your process frictionless, you can become the go-to partner for the next generation of TV distribution.