For many film and TV distributors, the sales workflow is a tangled mess of disconnected tools: shared folders, random Vimeo links, unsecured downloads, and endless email chains. This administrative chaos isn't just painful for you and your team; it's actively hurting your sales relationships.
For many film and TV distributors, the sales workflow is a tangled mess of disconnected tools: shared folders, random Vimeo links, unsecured downloads, and endless email chains. This administrative chaos isn't just painful for you and your team; it's actively hurting your sales relationships.
When your technology creates friction, it undermines the very relationships your sales team works so hard to build. A clunky system says to the buyer, "Your time isn't our priority."
Here’s a look at the hidden costs of a disorganised sales workflow and how a unified platform can help.
In the age of streaming, finding the right content should be seamless, not a scavenger hunt. When a buyer has to dig through an unorganized catalogue, it's frustrating and inefficient. A modern platform with intelligent search, intuitive filters, and AI-driven recommendations allows buyers to find what they want in seconds. This transforms the experience from "endless digging" to "effortless discovery," making buyers feel understood and respected.
Expired links, unreliable downloads, and poor streaming quality are the enemies of a frictionless screening experience. When a buyer can’t easily watch a screener, the momentum of a deal is lost. A unified platform ensures secure, instant, and high-quality screening from a single hub, whether it’s a private screener, a curated playlist, or a market presentation. This level of control and professionalism not only secures your content with features like watermarking but also builds buyer confidence and makes your content feel premium.
Every click, every view, and every download is a valuable signal about what your buyers care about. But when your catalogue, screeners, and sales data are scattered across multiple systems, this information is lost. A modern platform plugs directly into your CRM, providing your sales team with a "single source of truth". You can see which shows are being watched, what's being shared, and where deals are heating up, turning guesswork into timely and relevant follow-ups.
Sales teams should be focused on selling, not on administrative tasks. Juggling catalogues, managing screeners, and copying notes from one system to another wastes valuable time. The goal of a modern distribution platform is to reduce that friction, allowing your team to focus on building stronger relationships and closing more deals. It's about empowering your sales team with tools that aid their job, rather than giving them another platform to wrestle with.
A platform like ONE turns a messy, admin-heavy process into a seamless, premium experience that buyers love. It brings catalogue management, secure screening, buyer engagement, and sales insights into a single hub. Every feature is designed to make the buyer's life easier, which in turn, makes life easier for the distributor. When the buyer's experience is frictionless and personal, they will explore your catalogue longer, share it more widely, and return for future deals.
See how ONE can showcase your catalogue. Book a demo today to see how the platform can be tailored to your business.