For sales teams at film and TV distribution companies, the real enemy isn't a competitor, it's the relentless grind of administrative tasks. From juggling multiple file-sharing platforms to manually tracking who has watched what, every minute spent on admin is a minute not spent on a buyer.
This constant administrative burden not only slows down your team but also introduces friction into the sales process. The solution isn't to work harder, but to work smarter. Here’s a blueprint for building a more efficient sales workflow that cuts down on admin and lets your team focus on what they do best: selling.
The first step is to end the chaos of scattered files and systems. A sales rep shouldn't have to search through a server, a Dropbox folder, and multiple email chains just to find the right screener.
The Blueprint:
Centralise Everything: Move all your film and TV assets - from trailers and key art to full-length screeners - into a single, secure platform. This creates one central source of truth for your entire team.
Organise Intelligently: A powerful platform allows you to tag, filter, and categorise your content with rich metadata. This makes it instantly searchable for both your team and your buyers, eliminating the "endless digging" that wastes so much time.
Sending screeners should be a one-click process, not a multi-step manual one. Every time a sales rep has to generate a unique link, password-protect a file, and manually track its usage, they’re wasting valuable time.
The Blueprint: Instant, Secure Delivery: Use a platform that can generate secure, trackable screener links with a single click. These links should be protected with features like watermarking and expiry dates to give you peace of mind.
Remove the Guesswork: When a platform is integrated with your CRM, every time a buyer watches a screener, the data is automatically logged. This eliminates the need for manual follow-ups and allows your reps to see exactly who is engaging with your content.
If your sales team is operating in the dark, they're not operating efficiently. They need to know which content is gaining traction, who is watching it, and what's driving the most engagement.
The Blueprint:
Real-time Reporting: Your platform should give you instant, at-a-glance reports on content performance. Who is watching a specific show? When did they watch it? Where are they located?
Empower Your Sales Team: With this data, your reps can move from reactive to proactive. They can see which buyers are most engaged and reach out with targeted follow-ups, rather than relying on guesswork.
By implementing a blueprint that consolidates content, automates delivery, and provides actionable data, you're not just saving time, you’re building a more powerful sales engine. A platform like ONE handles the admin, so your sales team can focus on building stronger relationships and closing more deals. It’s a win-win: your team becomes more efficient, and your buyers get a premium, frictionless experience.