A+E Networks needed more than just a digital shop window for their catalogue, they required a platform that could sit at the centre of their global distribution workflows, seamlessly linking their sales team, buyers, and CRM. With complex requirements spanning catalogue management, screening, rights data, and client engagement, A+E were looking for a partner who could deliver not just a platform, but a fully integrated solution.
At the core of A+E’s requirements was a deep integration with their Dynamics 365 CRM system. ONE was adapted to push all relevant data, from buyer records to programme and video views , directly into 365, ensuring sales teams always had a complete and current picture of buyer activity.
One source of truth: Buyers, territories, groups, and activity data created in ONE flow automatically.
Sales intelligence: Every buyer click, whether watching a screener or browsing a programme, is captured and synced, giving A+E granular insight into buyer behaviour.
Meeting sync: Meetings scheduled appear in ONE instantly, so buyers and sellers stay perfectly aligned before, during, and after key markets.
This two-way connection means ONE isn’t just a tool for buyers, it powers the intelligence behind A+E’s sales operations globally.
While integration and automation were crucial, A+E’s priority remained clear: making life easy for their buyers. We worked closely with their team to deliver a buyer-facing experience that was fast, intuitive, and aligned with their brand.
Premium design: A custom look and feel that reflects A+E’s global presence.
Effortless screening: Secure, high-quality streaming and downloads across web and app.
Programme highlights: Curated subpages and highlight reels to guide discovery by genre and format.
Smart search: Extended search across app and web, enabling buyers to find the right content in seconds.
The result is a platform that feels personal and premium to buyers, while being fully manageable behind the scenes by A+E’s team.
A+E’s sales teams were facing duplication across multiple platforms, creating inefficiency and risk. ONE brought this together:
Single database powering web + app: Catalogue updates sync everywhere instantly.
Automated workflows: Changes made in ONE cascade to STAR and buyer-facing platforms without manual intervention.
Rights & territories: Integration of group, user, and territory data ensures content is always seen by the right buyers.
What was once a patchwork of disconnected tools has become a streamlined, automated system, freeing the sales team to focus on relationships, not admin.
With ONE, A+E has:
Placed buyers at the centre of their digital experience.
Empowered sales teams with live insights into buyer activity.
Reduced duplication and manual effort across platforms.
Built a platform that scales with their global business.
Today, ONE is not just a digital showcase for A+E’s catalogue - it’s a central part of how they operate, day in and day out.
